Although most of the major candy companies have come up with ice cream versions of their most popular bars or candies, still absent is a sufficient ice cream edition of the M&M. Yes, I know Mars has put out an M&M cookie ice cream sandwich; however, this novelty fails to replicate the true M&M consumption experience. Specifically, what I'm suggesting is that Mars issue slightly larger M&Ms filled with milk chocolate ice cream (or peanut butter ice cream or mint ice cream to represent different M&M flavors) and sell them by the bag in the freezer section.
I think the contrast between the hard candy shell and the soft ice cream would be divine.