True story: my lovely Aunt June and Uncle Joe live in Whitman, Massachusetts, birthplace of the Tollhouse Chocolate Chip Cookie, and were featured in a television special celebrating its 75th anniversary.
Although my childhood in central Pennsylvania made fiercely loyal to Hershey products (which, btw, taste 10 times better when consumed fewer than 10 miles from the factory), I look to Nestle for my chocolate chips. This year, I think, is the first they have jumped on the pumpkin bandwagon and offered a pumpkin spice-flavored chip. The intensely sweet, creamy pumpkin taste in these luscious bits can easily lead one to eat them by the handful or mix them with candy corn and raisins for the world's most saccharine trail mix (hey, there's an idea!), but they probably shine best in a baked good.
For that reason, I incorporated approximately one cup into the brownies I "needed" to make for work colleagues.